Never Go Alone was cofounded by London-based entrepreneur Nga Nguyen and California-based Creative Director Carl Adelson during the height of the COVID-19 pandemic in 2020.
While traveling for business in Europe in early March, Nga tested positive for COVID-19 at a time when little was known about the virus. As she was undergoing treatment at the hospital, she and Carl worked remotely to draw a roadmap for the brand and conceptualise the Edition 01 product line. The duo worked remotely to conceive the new experiential self-care brand, so people would “Never Go Alone”.
Despite the challenges posed by the global lockdown and travel restrictions, the team embraced remote working to bring N.G.A. to life. As they worked diligently with a UK laboratory to create the unique...
Label To Know Side Story Fragrance
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“When you pass someone in a hallway and get a whisper of their fragrance you have a window into their story. These moments happen serendipitously, but they can reveal so much about a person.” says Muj Rana, Founder of Side Story
Muj Rana, founder of new fragrance brand Side Story, recalls that scent played an integral role in his early experiences. His grandfather’s Indian sandalwood plantations were the source of the soft, balsamic wood which his childhood toys and trinkets were made from. Today, the woody scent still evokes memories of that distinctive time and place.
Each bottle of Side Story begins in Grasse, Provence, the only place where Muj felt the perfume oil could legitimately be crafted. The perfumers are Jacques Chabert, Valerie Bessone, Laurent Marrone...
Label To Know Marc-Antoine Barrois Fragrance
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The blue rabbit inside Marc-Antoine Barrois’ London store at 4 Piccadilly Arcade, and the reason the new candle is called No.4
Marc-Antoine Barrois is a French menswear couturier from a family of textile manufacturers in the North of France. He opened his first boutique in 2013 at 6, rue de Budapest in Paris and offers Parisian crafted collections of jewellery and accessories alongside his bespoke haute couture men’s clothing.
After learning patterns, cutting, and sewing while studying textile engineering, he designed his first collection in Lille in 2006. This success then led Marc- Antoine Barrois to collaborate with Dominique Sirop, Jean-Paul Gaultier at Maison Hermes and Jean-Claude Jitrois before creating his own Maison de Couture for men. Offering men what women...
Label To Know Rise & Fall
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Rise & Fall is a new concept in luxury, a brand with a simple mission – to close the existing gapin UK retail by offering discerning, highest quality, sustainable products at an affordable price. True luxury – cashmre & linen – but without luxury prices.
By partnering with carefully selected, high end manufacturers and sourcing the very best in fabrics and fibres, Rise & Fall offers a curated and considered collection of apparel and homeware in luxury materials such as a-grade Mongolian cashmere, organic European linen and extra-long staple organic cotton.
Jed Coleman, founder, says, “At Rise & Fall, we like to think about clothes in the same way Dieter Rams considers modern design, we don’t do fuss or flounce. We put a huge focus on materials. Our...
Label To Know July
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The Melbourne-based travel brand that disrupted the Australian and US luggage market with its unique and considered approach to luggage brings its line of beautiful travel products to the UK for the first time.
Frequent travellers and founders, Athan Didaskalou and Richard Li both came from categories that focused on experience-based business and saw a category that was selling poorly designed products at extreme premiums – and wanted to fix it.
After a year of reading reviews to find out consumer pain points, planning, designing, and testing, they launched July in 2019, and with the perfect carry-on luggage, designed from the ground up in Melbourne. July has since built a physical store footprint, expanding to five stores across Melbourne and Sydney, with the brand’s...
M.C. Overalls England’s Oldest Workwear Brand Celebrates its Community Of Crafters
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Established in 1908, England’s oldest workwear brand, M.C.Overalls believe in the power of self-expression, nurturing creativity and the value of working hard. Creating durable, gender-neutral and versatile daily staples. Clothes to work hard for the hard-working.
Their latest campaign combines the values of the past to champion its current community of creators. The creative explores the brand’s mission statement of ‘We Work Hard’ through a literal interpretation of the product being a blank canvas, combining this with analogue photography techniques and using subjects close to the brand and its values.
The brand’s distinctive style of heritage workwear staples with a modern twist is just as at home adorning a model on the catwalk in Paris as it is on the back of a brewer...
Label To Know Delos
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Based in London, Delos is a luxurious travel focussed label. The collection of menswear and womenswear, born in the Mediterranean, is designed for the constant traveller.
Left – Delos – Rambert Bow Tie Silk Shirt – £475
Founded by Artem del Castillo, it is named after the mythological Greek island of Delos (Δήλος), said to be the birthplace of Apollo and Artemis. Meaning ‘clear’ or ‘brought to light’ Delos explores a spectral palette with fluid and non-constrictive silhouettes.
For Spring Summer 2023, the collection looks at the art of Shibori, the Japanese technique of dyeing fabric to produce different colour spectrums – think ombré bleeds on silk.
Del Castillo says, “I created Delos in appreciation of artisanal craftmanship and...
Umbro X MTV
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Umbro has teamed up with MTV. Tracing a path back to Umbro’s home city of Manchester, the Umbro X MTV collaboration celebrates a time when working class kids, football fans, and students came together in disused warehouses, abandoned office blocks and country fields to rave together.
For Spring Summer ’23, Umbro and MTV revisit the Second Summer of Love with a collection that combines casual sports-inspired silhouettes with a range of graphic prints and colours inspired by the ‘80’s and ‘90’s rave scene. 1990’s visual markers include a fusion logo, intertwining the Umbro and MTV brandmarks alongside a warped all-over checkerboard print. Fabrics too nod to the ‘90’s with a shell suit inspired nylon crinkle plus a polyester micro-let fabric which has been a long-time go-to for Umbro kits...
Label To Know Perte D’ego
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Lose the ego, or meaning ‘ego loss’, Perte D’ego is a new Indian brand using the best skills of Indian craftsman and creating pieces rather than collections. The website is a scroll of colourful and often embroidered men’s and women’s items, some matching, some not.
Cameron from White Lotus was wearing a Perte D’ego pattern shirt in the latest series.
Left – Saw this amazing dandelion jacket by Perte D’ego on Instagram, but can’t see it on the website
Founded by designer Utkarsh Mithas, it has two core principles, create one of a kind, ‘Euphoria’ inducing pieces in a sustainable and ethical manner and preserve traditional techniques and craftsmanship and promote them globally to provide them a secure future.
You’ll already know how much I love Indian embroidery...
Mantero X Octopus
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Octopus and Mantero come together for a collaboration that combines the iconic tentacle design with artisanal haute-couture tradition. Mantero is a family company that has been creating, weaving, printing and producing items in silk and other fabrics of extraordinary beauty and flawless quality since the beginning of last century (it was founded in 1902).
Two brands that may seem to have little in common, yet both are characterised by an ability to produce real icons, as well as a focus on products that are 100% Italian from concept to production. Mantero in Como, where talented creatives, artisans and technicians work together on drawing, finishing, printing and hemming. Octopus in its Varese plant, where prototypes come to life and most of the production takes place, and its new headquarters...
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