Label To Know Never Go Alone Luxury Sanitiser
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Never Go Alone was cofounded by London-based entrepreneur Nga Nguyen and California-based Creative Director Carl Adelson during the height of the COVID-19 pandemic in 2020.
While traveling for business in Europe in early March, Nga tested positive for COVID-19 at a time when little was known about the virus. As she was undergoing treatment at the hospital, she and Carl worked remotely to draw a roadmap for the brand and conceptualise the Edition 01 product line. The duo worked remotely to conceive the new experiential self-care brand, so people would “Never Go Alone”.
Despite the challenges posed by the global lockdown and travel restrictions, the team embraced remote working to bring N.G.A. to life. As they worked diligently with a UK laboratory to create the unique formulations, they also worked closely with the London Industrial design studio, LAYER to create the custom-shaped 75ml and wipe containers which are designed with durability in mind to eliminate single- use products.
“Cleaning your hands is wellness? Which of course it is and just shows the expansion potential in the wellness beauty category. Can I call ‘Never Go Alone’ a luxury sanitiser brand? The brand doesn’t explicitly say.
Life will never be the same after Covid and people are far more open and aware of preventative products than before. With Covid continually mutating, and other seasonal lurgies, there is a stronger demand for products to prevent any form of viruses.
This is beautifully and thoughtfully packaged. The hand wipe holder is a true accessory and something you want to carry, which is totally the point. The design and colouring looks like it was made for the beach and the hand wipes would be perfect for that or picnics.
The wipes are small but are soaked enough to get good coverage. The signature Never Go Alone scent of cardamom, lavandin and sandalwood is dominated by the alcohol, but that does evaporate and leave the hint of the scent. The wipes are biodegradable, made from wood pulp, but I would like to see evidence of how and how quickly they break down from a premium and refillable brand like this.
My standout product is the Sanitising Treatment Mist. It elegantly twists to open, is perfectly sized for a pocket, and the brand fragrance shines out and lasts.”
Never Go Alone – Hand Wipes – £20, Sanitising Treatment Mist – 20ml – £20, Renew Hand Cream – £20