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ASKET’s Impact Receipt

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After 3 years of development, Swedish brand ASKET has launched its ‘Impact Receipt’. Going forward, everyone who makes a purchase will receive 2 receipts: a regular transactional receipt and the an Impact Receipt, detailing the CO2, water and energy consumption for every garment, their packaging choice and shipping choice.

A world first concept, it acknowledges the impact of our clothing consumption and helps us track our footprint to stay within our boundaries. As a privately owned, independent company, ASKET don’t operate for short term gains. They want to contribute to a brighter future. One that sees biodiversity persevere. One where they respect the hard work of the people who make the garments that give us confidence. The brand took over its store in Stockholm with a giant 7m installation of the receipt. It contains details of, not only every single item of clothing they had sold in the store over the last 12 months, but also their associated environmental footprint as well as the impact of running the store.

The numbers speak volumes: 

  • TOTAL ENERGY: 548384 kwh – enough to fuel 149 European households for a year
  • TOTAL WATER USE: 471808 m3 – a lifetimes worth of drinking water for 4110 adults
  • TOTAL EMISSIONS: 130974 kg CO2 – the equivalent of flying from LHW to JFK and back 65 times 

TheChicGeek says,

“ASKET, not to be confused with ARKET, the H&M owned brand, is offering some clarity here. Greenwashing is rife within the fashion industry and the word ‘sustainable’ is thrown around more than ocean plastic. This is a great idea for consumers to see the impact and footprint of their purchases.

It would also be great to make clear the outcome of different choices. For example, choosing wool over cotton and how that effects the impact. Most people support sustainability, they just need it broken down to a level that is easy to understand. Fashion needs to think like food; a traffic light system on the environmental impact before you buy.”

ASKET, Autumn 2023, CO2, Energy, Sustainable, Swedish, Water