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Lyle & Scott Launches Free ‘Kits for Clubs’

Premium British lifestyle brand, Lyle & Scott, is launching its biggest brand campaign to date – a new global initiative supporting grassroots football. The brand will launch ‘Kits for Clubs’ to pay tribute to its historical connections to football by supplying free, bespoke football kits to amateur teams and small clubs across the world. Beginning with a seven-figure investment from the brand in the first year, the campaign will grow to offer new kits to tens of thousands of dedicated grassroots football players all over the world.   Clubs will be able to apply for their new football kits using a simple application process, filling out a short online form with the story of their club at https://kitsforclubs.lyleandscott.com/. Any club, whether 5, 7 or 11-a-side,...

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Introducing BLUMARINE by MARC JACOBS: A Collaboration

Get ready for the exclusive Blumarine capsule collection by Marc Jacobs, arriving on July 7th. This unique collaboration brings together the essence of Italian flair and American streetwear. Combining ultra-feminine Y2K aesthetics with an undeniably cool runway vibe, the collection is a true representation of style fusion. The campaign for this special collection enlisted the creative talents of esteemed artist Petra Collins and renowned stylist Lotta Volkova. Together, they curated a diverse cast of models to showcase the captivating pieces. The backdrop of a high school setting captures the youthful energy and genuine spirit of self-expression. Bringing together the best-selling items from both Heaven and Blumarine, this elevated collection exudes a romantic sensibility. With a...

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Tried & Tested Officine Universelle Buly Les Jardin Français

Officine Universelle Buly has taken a trip to the allotment, or jardin ouvrier in French, and been inspired to create six new fragrances. Each has been inspired by a collection of very old seeds and seedlings curated by 18th and 19th century botanists. Les Jardin Français brings to life an intoxicating and unique palette of garden fragrances all with vegetal ingredients, from oriental watercress to Afghan carrot and Iraqi beetroot. The fragrance include: Andes Verbena & Ulu Basil, Indian Cucumber & Syrian Mint, Oriental Watercress & Sardinian Parsley, Scandinavian Redcurrant & Peruvian Tomato, Iraqi Beetroot & Egyptian Rhubarb and Afghan Carrot & Caribbean Sweet Potato. Officine Universelle Buly – Les Jardin Français – 75ml – £145 TheChicGeek...

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Summer style with the Borsalino X Chloé capsule collection

Drawing inspiration from a shared appreciation for craftsmanship and a passion for creativity, the collaboration between Borsalino and Chloé gives birth to a captivating collection of hats that perfectly embodies the carefree spirit of summer. Introducing the inaugural Borsalino X Chloé capsule collection of hats, an enchanting fusion of Borsalino’s unparalleled expertise in millinery and Chloé’s unique vision of elegance and femininity. This collection showcases two meticulously crafted hats, meticulously handcrafted from natural straw by Borsalino’s skilled Italian artisans, infused with distinctive Chloé elements. The Woody Panama hat, woven entirely by hand from natural straw, proudly displays a Chloé logo ribbon made from a blend of cotton and linen, reminiscent...

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Tried & Tested Ringana Fresh Sunscreen SPF 20

Ringana – Fresh Sunscreen SPF 20 – 125ml – £38.45 Founded in 1996, RINGANA is a pioneering Austrian company in the natural skin care and food supplements industry. The waterproof and nano-free formulation with SPF 20 relies on the natural mineral sun protection filter, zinc oxide. Zinc oxide acts as a natural shield against harmful UV rays, karanja oil supports sun protection in a natural way, curcuma extract regenerates the cells and protects against free radicals and bisabolol and coenzyme Q10 soothes and regenerates the skin. TheChicGeek says, “The ‘Fresh’ element of this, being made from active ingredients, means it has a shorter expiry date – it should last about 10 weeks.  It’s thick, but goes on easily. The size of the product and packaging...

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Castore Launches AMC Legacy Collection

Premium sportswear brand, Castore, is setting a new standard in tennis performance clothing. Designed to fully enhance your game, the Legacy Collection combines the distinct brand ethos of Castore and Andy Murray to deliver unparalleled comfort and optimum performance on the court. The AMC Legacy Collection is crafted with high-stretch, quick-drying fabrics and the collection ensures unrestricted movement and ease both on and off the court. The collection consists of technical polo tops, training shorts, mesh mix training t-shirts and active shorts in a classic white colourway, with prices starting from £40. TheChicGeek says, “While Andy Murray felt left out from an awful piece of artwork commissioned by the All England Club,  he offers everybody the chance to...

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American Vintage Opens In Hampstead

American Vintage has opened the doors to a brand new menswear and womenswear space in the London neighbourhood of Hampstead. The store is designed in natural materials and tones, in a nod to the Mediterranean origins of the Marseille brand and its quality materials. The essence of American Vintage has been celebrated through its collections since 2005. Here, it is diffused into the atmosphere of this 70m² menswear and womenswear store. The design uses wood and terracotta enamel while also leaving space for natural greenery in the store. This latest store in its London network is just as unique as its predecessors. The brand’s essential materials come alongside new terracotta tile designs. At the heart of the store is a space with great personality, featuring...

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The Merchant of Venice Adds To Accordi di Profumo Collection

One year after the launch of the Accordi di Profumo collection, The Merchant of Venice continues its journey into the world of sustainability, reinterpreting in a contemporary key the most iconic ingredients of perfumery, some of which were already described in the ancient botanical manuscripts of the Serenissima era. The essentiality and olfactory purity that characterises Accordi di Profumo makes these Eau de Parfum wearable individually or combined following the concept of layering, to create a made-to-measure perfume directly on the skin, with its own unique nuances and facets. In 2023, the Accordi di Profumo collection is enriched with 4 new Eau de Parfum of exceptional olfactory quality created in an exclusive partnership with Givaudan, a leading fragrance manufacturer, with...

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Louis Vuitton Spring-Summer 2024 Men’s Collection Campaign By Pharrell Williams

In his first campaign for Louis Vuitton, Pharrell Williams ignites his vision for the Maison with the new Speedy: an adaptation of the emblematic Speedy bag contextualised in imagery featuring Rihanna photographed by Keizō Kitajima and Martine Syms. The proposal – released days after his debut show – expands on the foundation for the Men’s Creative Director’s practice at Louis Vuitton. It represents the union of two everyday icons: a luxury bag founded in codes of reality, embodied by an artist of universal human appeal. The campaign was styled by Cynthia Lu and Matthew Henson, both long-time collaborators of Pharrell Williams. In the lead-up to the show, a campaign teaser graced the façade of Musée d’Orsay. The new Speedy is informed by the cosmopolitan nucleus that inspired...

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SS24 Pharrell Williams’ Louis Vuitton Menswear

Pont Neuf – Paris The sun was shining on Pharrell Williams, in what was the most anticipated menswear shows of the SS24 season. The show notes say, “The Louis Vuitton Spring-Summer 2024 Men’s Collection orbits the sun as a focal point for opportunity, responsibility and enhancement. In his first proposal for the Maison, Men’s Creative Director Pharrell Williams looks to the sun as a universal source of life: a radiance that energises, heals and unifies humans across cultures and creeds. As our ultimate guiding light, the sun empowers its pupils to study, improve, and share in our appreciation. It teaches us to shine the light – the love – back on our fellow humans.The impact of the sun is present throughout the collection, in the rays of graphics, the warmth of the palette,...

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