Tag: Menswear

Pharrell Williams Infuses Dandy Elegance into Louis Vuitton’s Versatile Menswear Capsule

Written on August 3, 2024.

Founded on the dandy elegance at the core of Pharrell Williams’ practice, Louis Vuitton’s latest menswear capsule hones the instinctive switching of dress codes characteristic of the Maison. This versatile and transversal wardrobe seamlessly transitions between city life and weekend getaways. Building on the philosophy introduced by the Men’s Creative Director in the June 2024 runway collection, the capsule emphasizes macro versus micro visions of color, construction, and surface decoration. This approach invites the observer to zoom in and out, uncovering the intricate savoir-faire that defines each garment and accessory. The collection also celebrates a creative exchange with the estate of the late South Korean painter Park Seo-Bo. Renowned for his minimalist yet...

Label To Know Standardtypes

Written on July 8, 2024.

Standardtypes use timeless traditions converge with contemporary creativity. It is a world of modern heritage clothing, meticulously crafted to embody the essence of enduring style. They have a commitment to durability with quality that ensures each piece stands the test of time, ready to accompany you on your fashion journey. Inspired by a rich tapestry of influences, the designs honor classic, military, vintage, outdoor, and traditional aesthetics. Each garment tells a story, seamlessly blending historical elements with innovative design to create a truly unique and captivating collection. Their message is to believe fashion should transcend fleeting trends, embracing the spirit of lasting elegance. Does it work? At The Chic Geek, we enjoy the casual look that shows you are...

Superdry Named Official Partner for Envision Racing

Written on January 11, 2024.

Envision Racing announces an exciting multi-year partnership with the esteemed British fashion brand, Superdry, commencing from Season 10 of the FIA Formula E World Championship. Superdry is set to elevate sustainability in the fashion world by supplying the reigning Formula E world champions with an exclusive 10-piece capsule range of high-performance products. Superdry, renowned for its adventurous spirit since its inception in 2003, is now embarking on a transformative journey to minimize its environmental impact and safeguard the future of the planet. This commitment is underscored by the brand’s collaboration with Envision Racing, a partnership that aims to demonstrate that conscious fashion choices can be both stylish and aspirational. The specially curated kit by Superdry...

Label To Know Octobre

Written on December 12, 2023.

The French are very good at luxury menswear basics. They have an effortlessness way of putting things together and making everything work seamlessly. One men’s label that didn’t register on my ChicGeek radar was Octobre. The brother brand of the much feted Sézane, it recently celebrated its 7th anniversary. Parisian cult favourite brand Sézane, founded by Morgane Sezalory, has a big female fan club. Octobre, founded in 2016, is a brand based on responsible stock volumes, in keeping with a lean production model. The men’s brand aims for no overproduction and fair, accessible prices. All of the brand’s Tier 1 ateliers are audited by independent experts to ensure compliance with its code of ethics and the standards set. The idea was simple: to get back...

Craghoppers New AW23 ‘Cool, Still.’ Campaign

Written on November 21, 2023.

In a world dominated by a relentless and fast-paced lifestyle, Craghoppers is taking a step back, inviting us all to embrace the serenity of nature in its AW23 campaign, aptly named ‘Cool, Still.’ This campaign encourages us to break free from the relentless hustle and bustle, to pause, reflect, and breathe. In a society that often glorifies constant motion, ‘Cool, Still’ advocates for a slower, more deliberate way of living. It’s about letting go of the “fast food mentality” and embracing a “slow-cooked movement.” Craghoppers wants you to experience the profound sense of stillness found in nature, encouraging you to hit the pause button and reconnect with the world around you. For this unique...

Menswear Item Of The Week The Peacock Feather

Written on November 16, 2023.

You don’t always need to buy a new coat to refresh your winter look. If budgets are a bit tighter, a well chosen accessory can update many items in your wardrobe. This affordable pin with a classic peacock feather would be perfect on a lapel or even on the side of a hat. Or both. A simple dandy feather adds a tasteful detail and peacock feathers or ‘Mor Pankh’ are believed to attract positive energy at home and bring financial success. Fingers crossed! Joe Browns – Luxury Peacock Feather Pin – £9

Menswear OOTD The Granny Bag

Written on November 1, 2023.

I got these Barbie-pink trousers from H&M’s Studio Collection and I was itching for the right time to debut. I took a walk amongst the sunflowers – I often get mistaken for Van Gogh because of the red hair and beard – and decide to dress them up for an early autumn night out. A berry-coloured sheer shirt and contrasting scarf was paired with a summer trench. A mock-croc vintage granny picked up on Ebay for a tenner completes the look. Is it your bag?! The Chic Geek Credits – Trenchcoat – Vintage Aquascutum, Sheer Shirt – ASOS, Thin Scarf – Ebay, Pink Trousers – H&M Studio Collection, Trainers – OluKai, Granny Bag – Ebay.

Menswear Item of The Week The Gold Horse Granny Bag

Written on October 12, 2023.

Swaine – Special Edition Margot Gold Equestrian Embroidery – £7500 Thanks to Harry Styles and the like we are all carrying granny bags. When two of your favourite made-in-UK brands, producing the finest handmade products, come together it’s hard not to stand back and simply admire. This bag from Swaine, with embroidery from one of my favourites, Hand & Lock, is a contemporary masterpiece and a nice reminder you can still find modern luxury goods made to the highest quality. (Albeit at a price!) A one-off, it has been crafted under Swaine’s newish store on New Bond Street from the finest leather with an ostrich skin handle. Swaine’s beautiful equestrian logo has been intricately embroidered using Hand & Lock’s 2% gold bullion wire embroidery. This...

Menswear Item Of The Week The Cancelled Tee

Written on September 21, 2023.

What would Orwell wear? What a week to be cancelled. TBF, the list is never ending, so this T-shirt with its Diptyque-like typography won’t date anytime soon. Designer, Christopher Shannon’s tongue-in-cheek look – parody & Diptyque – at the pile-ons of social media and cancel culture. He has more alternatives on his website such as ‘Deluded’ or ‘Self-obsessed’. Christopher Shannon – Parodique Cancelled T-Shirt – £40

Lyle & Scott Launches Ageless Campaign

Written on August 17, 2023.

September sees a return to the classroom whether that’s at a school, college or university. The ‘Age Is Just A Number’ edit from Lyle & Scott recognises students of all ages who want to feel confident and stylish for their lectures and studies and no longer wear a traditional uniform. Lyle & Scott’s edit of practical, autumnal pieces range from smart collared shirts and chinos to casual T-shirts, gilets and joggers, the new Autumn range encourages the students to be their brilliant selves. After all, age is just a number. Prices from £55 TheChicGeek says, “If I hadn’t spent all my student loan in Selfridges I might be in a better position right now! Buying classic pieces that last term after term could have been a more economic...

Louis Vuitton Spring-Summer 2024 Men’s Collection Campaign By Pharrell Williams

Written on June 26, 2023.

In his first campaign for Louis Vuitton, Pharrell Williams ignites his vision for the Maison with the new Speedy: an adaptation of the emblematic Speedy bag contextualised in imagery featuring Rihanna photographed by Keizō Kitajima and Martine Syms. The proposal – released days after his debut show – expands on the foundation for the Men’s Creative Director’s practice at Louis Vuitton. It represents the union of two everyday icons: a luxury bag founded in codes of reality, embodied by an artist of universal human appeal. The campaign was styled by Cynthia Lu and Matthew Henson, both long-time collaborators of Pharrell Williams. In the lead-up to the show, a campaign teaser graced the façade of Musée d’Orsay. The new Speedy is informed by the cosmopolitan nucleus that inspired...

SS24 Pharrell Williams’ Louis Vuitton Menswear

Written on June 21, 2023.

Pont Neuf – Paris The sun was shining on Pharrell Williams, in what was the most anticipated menswear shows of the SS24 season. The show notes say, “The Louis Vuitton Spring-Summer 2024 Men’s Collection orbits the sun as a focal point for opportunity, responsibility and enhancement. In his first proposal for the Maison, Men’s Creative Director Pharrell Williams looks to the sun as a universal source of life: a radiance that energises, heals and unifies humans across cultures and creeds. As our ultimate guiding light, the sun empowers its pupils to study, improve, and share in our appreciation. It teaches us to shine the light – the love – back on our fellow humans.The impact of the sun is present throughout the collection, in the rays of graphics, the warmth of the palette,...