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Louis Vuitton Spring-Summer 2024 Men’s Collection Campaign By Pharrell Williams

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In his first campaign for Louis Vuitton, Pharrell Williams ignites his vision for the Maison with the new Speedy: an adaptation of the emblematic Speedy bag contextualised in imagery featuring Rihanna photographed by Keizō Kitajima and Martine Syms. The proposal – released days after his debut show – expands on the foundation for the Men’s Creative Director’s practice at Louis Vuitton.

It represents the union of two everyday icons: a luxury bag founded in codes of reality, embodied by an artist of universal human appeal. The campaign was styled by Cynthia Lu and Matthew Henson, both long-time collaborators of Pharrell Williams. In the lead-up to the show, a campaign teaser graced the façade of Musée d’Orsay.

The new Speedy is informed by the cosmopolitan nucleus that inspired Pharrell Williams’ early education in luxury: Canal Street on Lower Manhattan, New York City; a cultural axis invigorated by a diverse energy and hustle mentality echoed in corresponding streets around the metropoles of the world. Evolved from the classic Speedy – one of the first bags Pharrell Williams owned – the new Speedy conjures through the inimitable savoir-faire of the Maison a visual language evocative of the codes and stylistic attitude of Canal Street. It is an everyday icon conceived for every walk of life.

TheChicGeek says, “Rhianna is serving ‘Busy Mum’ here. By using a pregnant women in a men’s campaign, Pharrell is putting the focus purely on the Speedy. One is even being touted as costing $1 million!

The Speedy is a cult classic – remember those graffitied Stephen Sprouses? – and no doubt already an LV bestseller.”

Louis Vuitton, Menswear, Pharrell Williams, SS24