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Tag: SS24

Louis Vuitton Spring-Summer 2024 Men’s Collection Campaign By Pharrell Williams

In his first campaign for Louis Vuitton, Pharrell Williams ignites his vision for the Maison with the new Speedy: an adaptation of the emblematic Speedy bag contextualised in imagery featuring Rihanna photographed by Keizō Kitajima and Martine Syms. The proposal – released days after his debut show – expands on the foundation for the Men’s Creative Director’s practice at Louis Vuitton. It represents the union of two everyday icons: a luxury bag founded in codes of reality, embodied by an artist of universal human appeal. The campaign was styled by Cynthia Lu and Matthew Henson, both long-time collaborators of Pharrell Williams. In the lead-up to the show, a campaign teaser graced the façade of Musée d’Orsay. The new Speedy is informed by the cosmopolitan nucleus that inspired...

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SS24 Pharrell Williams’ Louis Vuitton Menswear

Pont Neuf – Paris The sun was shining on Pharrell Williams, in what was the most anticipated menswear shows of the SS24 season. The show notes say, “The Louis Vuitton Spring-Summer 2024 Men’s Collection orbits the sun as a focal point for opportunity, responsibility and enhancement. In his first proposal for the Maison, Men’s Creative Director Pharrell Williams looks to the sun as a universal source of life: a radiance that energises, heals and unifies humans across cultures and creeds. As our ultimate guiding light, the sun empowers its pupils to study, improve, and share in our appreciation. It teaches us to shine the light – the love – back on our fellow humans.The impact of the sun is present throughout the collection, in the rays of graphics, the warmth of the palette,...

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