Menswear Item Of The Week The Hawaiian Sneaker

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Translating to ‘comfortable ocean’ in Hawaiian, OluKai was one of the first footwear brands to be awarded a Certified B-Corp status in 2014. OluKai has been a leader in premium-comfort footwear since launching in the US in 2005 and has now launched a UK dedicated site.

Each style is built on innovation and promises comfort from heel to toe. Anatomical footbeds ensure exceptional comfort and a superior fit, with the brand’s ‘Wet Sand Principle’ inspired by the way a barefoot sinks into wet sand. The ‘Drop-in heel’ allows wearers to easily slip closed-toe shoes on and off, whilst paying respect to Hawaiian custom of removing shoes when entering someone’s home.

TheChicGeek says,

“I’d not heard of this American brand before, but these minimal sneakers are a refreshing footwear cleanser after all the fuss and ugliness of recent years. The flash of ‘molten orange’ gives a stylish and volcanic flourish.”