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GRAFF announces multi-faceted new brand campaign

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Graff is excited to announce the launch of a groundbreaking vertical brand campaign that unites its extraordinary creations from the world of fine diamonds and high jewellery for the very first time, all presented within a single, cohesive creative concept. The campaign features the enchanting Dutch model, Rianne Van Rompaey, a fresh face for the luxury brand, exuding the sought-after confidence that Graff’s jewels inspire. Styled by Emmanuelle Alt, former editor of Vogue Paris, and expertly captured by photographer Mikael Jansson, Rianne’s narrative unfolds at the iconic Villa La Vigie on the picturesque Cote d’Azur in France.

Set within the enchanting world of Graff, a realm of unparalleled beauty and perfection, the campaign encapsulates the multifaceted essence of every woman. Showcasing four pivotal collections—Butterfly, Tilda’s Bow, Laurence Graff Signature, and Wild Flower—along with a magnificent array of Graff high jewellery, Villa La Vigie and its picturesque surroundings serve as the backdrop for Rianne as she embodies the transformative allure of Butterfly, the nostalgic elegance of Tilda’s Bow, the dynamism of Laurence Graff Signature, and the resilience and beauty of Wild Flower.

The campaign narrative reaches its zenith in the opulent luxury and unbridled joy of the Graff high jewellery festive season. See it on their website.


For over half a century, Graff has operated at the very pinnacle of the high jewellery industry, discovering and crafting diamonds of brilliance and rarity, transforming the hidden wonders of the earth into spectacular pieces of jewellery that move the heart and stir the soul.


Founded by Laurence Graff OBE in 1960, the company remains a family business with Francois Graff as CEO.

Graff is a vertically integrated company that stewards every stage of the jewellery making process – from the sourcing of each rough stone, through to the cutting, polishing and setting of each piece. With over 60 stores worldwide, Graff has ambitiously grown from its foundation in the UK to achieve a global presence.