Luxury fashion has been happily heading towards the merch category, where the brand is more important than the design, over the last few years. Brands have been sticking their name onto any old products with a consumer seemingly happy to lap up the lack of quality as long as the desired name was attached. The resale market, where it is all about the label, has helped to propel this need for a brand name and the need for buyers wanting everybody else to know what they have or are wearing. (Leave the price ticket on?) We’ve been brainwashed into thinking a brand name adds value rather than judging the quality of the item for ourselves. Last week, we had the opportunity to view the latest collection from The All England Lawn Tennis Club which stages The Championships, Wimbledon. Of course,...