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Tag: Luggage

Label To Know July

The Melbourne-based travel brand that disrupted the Australian and US luggage market with its unique and considered approach to luggage brings its line of beautiful travel products to the UK for the first time. Frequent travellers and founders, Athan Didaskalou and Richard Li both came from categories that focused on experience-based business and saw a category that was selling poorly designed products at extreme premiums – and wanted to fix it.  After a year of reading reviews to find out consumer pain points, planning, designing, and testing, they launched July in 2019, and with the perfect carry-on luggage, designed from the ground up in Melbourne. July has since built a physical store footprint, expanding to five stores across Melbourne and Sydney, with the brand’s...

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