Kurt Geiger Oxford Street Opens
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British accessories brand, Kurt Geiger, launches its flagship store in the centre of London’s Oxford Street.
Within the doors of the 2,916 sq. ft. space is a new concept envisioned by Kurt Geiger’s Chief Creative Officer Rebecca Farrar-Hockley and brought to life by architect Stefano Ripoli, formerly of David Collins Studio.
Offset by cool concrete ceilings and walls, retained from the inherited (G-Star) interior, Kurt Geiger’s playful British spirit and love of colour is evident throughout the new store. Rainbow-hued glass, reminiscent of stained-glass windows, frame the spaces. Illuminated antique brass shelving and display cases with eccentrically fringed accents hosts the full range of accessories, footwear and gifting for men and women. The focal point of the floor is without doubt the riotous colour of the brand’s rainbow played out in a quintessentially English floral print that plays over ceiling, walls and generous, bold, buttoned, low-slung furniture allowing customers to sit back and relax whilst exploring the new collections.
At the store’s threshold, customers are greeted by ‘London’ spelt out in mosaic tiles.
“Hopefully, this new store is part of the renaissance of Oxford Street. Kurt Geiger is an international UK success story with the US now its biggest market, particularly for bags. The brand doesn’t plan anymore UK stores at present, but is opening six new stores in the US.”