Blancpain X Swatch Fifty Fathoms Watch
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Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. The watch was born exactly seventy years ago and revolutionised watchmaking by becoming the first true diver’s watch. Launched in 1953, the Fifty Fathoms was created by a diver to meet the needs of underwater exploration. It immediately became the professional timekeeping tool of choice for diving pioneers and elite marine corps around the world.
In its new collaboration, Swatch honours this icon with five new models, all while staying true to itself in a fun, playful way. Named Bioceramic Scuba Fifty Fathoms, the collection references the brand’s own diver’s watches, the SCUBA line. The watches in this non-limited collection faithfully reproduce all the Fifty Fathoms hallmarks: superior water resistance, outstanding legibility, mechanical movement, secured rotating bezel and anti-magnetic protection.
“This is almost guaranteed to be a sell out. Following hot on the heels of the hugely popular Omega Moonwatch, Swatch Group is giving the affordable, wrist-candy-for-the-masses with the lesser known Blancpain, another brand it owns.
This is priced to sell and you’ll be lucky to get your hands on one. It is only available in stores, so great for physical retail and will hopefully get to true fans not just resellers.”