Champion partners with Beastie Boys to celebrate ‘Check Your Head’ 30th Anniversary
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Champion are proud to announce a collaboration with iconic hip-hop legends Beastie Boys. To celebrate the 30th anniversary of their hugely influential 1992 album ‘Check Your Head’, Champion has released a limited-edition capsule clothing collection.
The Beastie Boys’ multi-platinum third album is considered a milestone for the band. ‘Check Your Head’ was first album to be produced, in its entirety, by Beastie Boys with Mario Caldato Jr. and their first album recorded at the band’s own G-Son studios in Los Angeles.
Originating from Rochester, New York, Champion became synonymous with hip-hop culture that was so heavily influenced and led by Beastie Boys. As well as their ever-lasting influence on music, it was also the band’s image that permeated the subcultures of the 90s and continues to influence fashion today.
Chris Haggarty, Marketing Director EMEA, Champion commented: “ We are really excited to be able to bring this capsule to life. Champion has been at the heart of music and youth subculture since the early 90’s and this Beastie Boys collection is a perfect way to celebrate one of the most iconic albums of that period ”.
The collection contains 17 pieces including Champion’s iconic Reverse Weave Sweatshirts, in addition to a selection of T-shirts across white, grey and black tones. Laden with a selection of iconography from the album, the capsule serves as a celebration of one of the most influential groups of any era and the artwork they produced.
Left & Above – Prices range from £45 to £95
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