Skip to main content

Tag: Milan Fashion Week

Sabato De SELL, SELL, SELL Sarno (Gucci)

Love it or hate it, there was no denying that Gucci had a ‘look’ under Alessandro Michele. When Kering bravely decided he was for the chop before sales slid too much, stepping into his snaffle loafers was an unknown, Sabato De Sarno. Eight months later and we got our first glimpse of the Italian mega brand’s new direction. What Gucci does is hugely influential. Too often, after a period of strong growth and design momentum, a creative director comes in and does a complete 180 degree switch as though to say everything before it wasn’t right. Tisci did this at Burberry. De Sarno has done the right thing, he’s cleaned it up and made it feel cool but kept all the much loved Gucci tropes running through it. Even some of Michele’s later sparkle. Titled ‘Ancora’ – it can mean...

Continue reading