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Tag: Liberty

Label To Know Side Story Fragrance

“When you pass someone in a hallway and get a whisper of their fragrance you have a window into their story. These moments happen serendipitously, but they can reveal so much about a person.” says Muj Rana, Founder of Side Story  Muj Rana, founder of new fragrance brand Side Story, recalls that scent played an integral role in his early experiences. His grandfather’s Indian sandalwood plantations were the source of the soft, balsamic wood which his childhood toys and trinkets were made from. Today, the woody scent still evokes memories of that distinctive time and place.  Each bottle of Side Story begins in Grasse, Provence, the only place where Muj felt the perfume oil could legitimately be crafted. The perfumers are Jacques Chabert, Valerie Bessone, Laurent Marrone...

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