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Tag: Underwear

Comment Calvin Klein’s Zeitgeist Casting

Would you drink this brand’s bath water? The revolutionary idea to brand underwear with your own name, sex it up with physically perfect models and offer it at inflated prices created, arguably, the most powerful brand in underwear. From its inception in the 1980’s, Calvin Klein Underwear, aesthetically, has always been based on the classicism of the ancient ideals of the male body; plus muscles and a few bulges. The move into using male celebrities hit the perfect step in the 1990s with Marky Mark and has continued up until today with the new spring 2024 campaign with actor Jeremy Allen White. It has got social media all of a flutter. The Bear actor is seen flaunting his physique while the constant is the tighty-whitey underwear. There’s nothing new to see. No innovation or...

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