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Tag: Gorpcore

Craghoppers New AW23 ‘Cool, Still.’ Campaign

In a world dominated by a relentless and fast-paced lifestyle, Craghoppers is taking a step back, inviting us all to embrace the serenity of nature in its AW23 campaign, aptly named ‘Cool, Still.’ This campaign encourages us to break free from the relentless hustle and bustle, to pause, reflect, and breathe. In a society that often glorifies constant motion, ‘Cool, Still’ advocates for a slower, more deliberate way of living. It’s about letting go of the “fast food mentality” and embracing a “slow-cooked movement.” Craghoppers wants you to experience the profound sense of stillness found in nature, encouraging you to hit the pause button and reconnect with the world around you. For this unique...

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