Comment: Baked Goods: The New Luxury Entry Product
Gucci Osteria’s panettone tin
Once the luxury goods industry’s entry level products, today, consumers are balking at the price of perfumes and sunglasses with some premium brands even touching four figures. In the US, beauty retailer, Sephora has taken to locking up its fragrance section due to rampant shoplifting.
A luxury downturn and cost-of-living pressures has made many people rethink these purchases and some are looking for something less pricey, but still with that all important name and branded packaging, especially during gifting season.
Baked goods and other edible treats are now the entry products from the world’s biggest luxury brands. Brands like Dolce & Gabbana, Gucci and Prada, through its Marchesi 1824 brand, are all pushing panettones, balsamic vinegars...