ChicGeek Comment Farfetch is becoming the ‘Russia’ of online luxury etailers
There’s nothing like kicking a man when he’s down. Multibrand etailer Farfetch was a star that burned big and bright, and looks like it is running out of gas quickly.
Following its rescue by the South Korean giant Coupang, luxury group Kering has announced it will end its contract with Farfetch. This means it will no longer supply brands like Gucci, Balenciaga and Saint Laurent directly.
BOF reported that Farfetch is trying to access brands such as Loewe, Givenchy and The Row by working with a wider range of third-party boutiques to upload their inventory to Farfetch in exchange for “complete anonymity” to avoid repercussions from luxury brands.
This makes Farfetch look like Russia, who, no longer directly supplied by brands, is still able to get what it wants. Reports suggest...