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Tag: Christmas Trees

Comment Bad (Branded) Christmas Trees

Louis Vuitton’s Claridge’s ‘Tree’ We’ve all heard of Bad Santa, but what about bad Christmas trees? Whether Pagan, Christian or anything else, we all except the commercialisation of Christmas. It is the retailers and brands biggest time of the year, most of the world over, and the reason it is called the ‘Golden Quarter’. The designer Christmas tree isn’t new. From shopping centres to hotels to train stations, brands have grasped the opportunity to look altruistic and generous while getting their names out there and many metres tall. The host gets a free tree, usually to a high spec, and the subsequent publicity interest and social media potential of having a ‘big name’ attached to the tree. Gucci’s tree for Galleria Vittorio Emanuele II There...

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